“Volumes are down, we need to increase market share – CALL MARKETING!”
We have all been here: When volumes drop, be it in the emergency department, the cardiovascular department or in Otolaryngology, many times the first call is to the Marketing Director. “What are you going to do to raise market share?” … Read the full story
Why “engagement” in social media is not enough.
For those of us marketers who have been involved with social media (SM) efforts the past few years, we have all read articles/attended conferences/conferred with SM professionals who drink from the well of “engagement” as being the main metric to … Read the full story
Why Simple Is Better
For the past few years, we’ve been sharing with clients and prospects that one of the things we feel we do well is the deconstruction of complexity in strategic planning. The reason for this is all too often even the … Read the full story
Simplicity, at times in health care, is the farthest thing from Simple!
While I absolutely agree with Bob’s reference and comments relative to simplicity, I am also somewhat of a realist and have found that in health care, many times clients are being pressured from many areas seeking support. All healthcare marketers, … Read the full story
