In a very competitive healthcare market, this specific television campaign was developed to strategically position St.Vincent as a leader in compassionate care in the market. These spots depict the “human-side” of health, which touches every one of us at some point in our lives. Read the full story →

Volumes were beginning to decline in the emergency room. This campaign encourages consumer to call a nurse-advice telephone line to seek care advice/information about a sick child. Read the full story →

This campaign was designed to set Alexian Brothers Health System apart from the competition, both visually and through our messaging. Nothing was shot within a clinical setting. Read the full story →

The Children’s Museum of Indianapolis is one of the top Children’s Museums in the country. The goal of this Endorser branding campaign was not necessarily oriented to elevate the already lofty brand of the museum, but rather augment preference. Read the full story →

St.Vincent had just celebrated the opening of the new St.Vincent Cancer Care Center. This campaign was designed to increase consumer top of mind awareness of cancer care services at St.Vincent. Read the full story →

Peyton Manning Children’s Hospital at St.Vincent resides in a market with a competing hospital with a long-standing, dominant brand in the market. The goal of this campaign was to elevate in the minds of consumers that high-level tertiary care is delivered at PMCH. Read the full story →

Volumes were declining within the Women’s Service areas. St. Claire Group recommended a direct to consumer approach to drive volumes into the system via a direct marketing campaign. Since the start of this campaign, volumes and phone calls into this service area have increased by more than 10%. Read the full story →

Each year, St. Claire Group is proud to produce the Annual Report for Hoosier Energy. Over the years, this report has become a staple at the client Annual Meeting and is always well-received by the Electric Cooperative members of Hoosier … Read the full story →

Bariatric services are a key service for health systems to promote. As the market leader, St.Vincent has had a challenge to maintain that position with other hospitals and providers introducing this service. Read the full story →

As the market leader in cardiovascular care, it was the objective of this campaign to continue to reinforce this message. By using clinical points of distinction, we were able to successfully drive home the message to consumers that St.Vincent Heart Center of Indiana is the Best Heart Care in Indiana. Period. Read the full story →

A point of distinction for St.Vincent within this very competitive healthcare environment is the compassionate care and catholic heritage of the system. This campaign helped to reinforce this message. Read the full story →

In an effort to elevate the clinical reputation of Saint Joseph Regional Medical Center, St. Claire Group developed a campaign that focused on areas of clinical distinction that set this hospital off from its competition. The ONE campaign was established to “brand” each of the areas of clinical excellence as the ONE place in the market to offer this clinical excellence. Read the full story →

With declining season ticket sales and a losing football team, Indiana University reached out to the St. Claire Group to help promote the new head coach that was hired who brought enthusiasm and a renewed spirit to the program. The result of this renewed enthusiasm and the success of this campaign generated nearly a 30% increase in ticket sales the following season. Read the full story →

Adena Health System was undergoing a brand evolution. The brand is more than just the mark on the building, or the logo on the letterhead – it is the culture of the organization. Read the full story →

How do you combat a competitor that builds a brand new, $30 million dollar hospital in your backyard that offers new maternity services? This was the challenge for St.Vincent Carmel Hospital. Read the full story →

Open enrollment time is always active for Insurers as well as Employees; Sagamore engaged St. Claire Group to create a series of spots communicating the choice both employers and employees have when selecting a health insurer. Read the full story →

St.Vincent Heart Center of Indiana has been designated at the Best in Heart Care for over six years in Indiana. The goal of this Performance Report project was to communicate to referring physicians the high clinical quality that exists within … Read the full story →

Childhood Obesity is at epidemic proportions. Peyton Manning Children’s Hospital at St.Vincent developed Project 18 as a school-based education, nutrition and exercise program aimed at reducing the incidence of this condition. Read the full story →

As a small community based hospital in southern Indiana, Memorial Hospital prides itself on the inherent belief that hard-work and dedication to a craft yields outstanding results. The creative inspiration for this campaign centered around real people who have shown … Read the full story →

Peyton Manning Children’s Hospital at St.Vincent was considered by many in the market to only treat minor conditions. The goal of this campaign was to elevate the depth of clinical care and excellence that exists at this high-level tertiary care hospital. Read the full story →

In an effort to elevate the perception in the minds of consumers about the skill and achievement of St.Vincent Cancer Care, St. Claire Group initiated a campaign focused on clinical excellence of physicians and hospital programs around the Cancer Awareness … Read the full story →

At times, all health care advertising begins to look and feel that same… doctors on cameras with patients talking about healing. This campaign established a new way of looking at health care; the reality that at any moment each of us may be in need of care. It takes us out of the hospital and, in an interesting way, into the lives and scenes of people who are on the precipice of needing health care. Read the full story →

As this health system was undergoing a brand evolution, the patient experience was key to establishing this new culture. St. Claire Group worked with various clinical and operational departments in the development of the “I am Adena” Associate Handbook. This … Read the full story →

St. Claire Group was asked to refresh and redesign this piece. The updated look and refreshed copy provided an opportunity to recirculate the piece. Read the full story →